The communication of tourism has emancipated. It is autonomous. The turnaround experienced with the advent of Information Technology and Communication, the fact appeal to the emotional connection with the destinations of tourists, or what is the same, the trip (pun intended) involved moving from "information" to "persuasion" and "promotion" in "emotion" implies a "leap forward" in relation to traditional communication strategies of tourism had been used until recently. What is now trying, with the connivance of advertising language, is to place the public at the center of the communication strategy to meet the need of hearing a story, an experience, to conquer a territory, appealing, this Thus, the emotional charge inherent to the tourism activity. In fact, the communicative work of tourism with its own standards of Web 2.0 and advertising and public relations (destination branding), it is a reality that reflects a significant shift in strategy, processes and media used in communication tourism.n
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