Almost two years have elapsed since the appearance of Manual de Comunicació Turística, we present this spanish edition, revised and enlarged, which is something like a younger brother of an existing work in Catalan, although different in its approach and content.nIn this edition, has been affected especially in everything related to digital communication, the universe and the phenomenon 2.0, social media communication applied to tourism. To this end, we had outstanding professionals and scholars, from a theoretical and applied, place us in the new scenario for tourism digitalism.nIn short, this work delve into the treatment of what today represents not only a change of trend in tourist communication, but a cultural shift change, per se, the traditional model of tourism. n
Utilitzem galetes per optimitzar el nostre lloc web i el nostre servei.
Funcional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferències
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Estadístiques
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Màrqueting
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
