Packaging design combines beauty, creativity, ingenuity, technology and, of course, the interdisciplinary work of professionals.nHow much of feeling is in the act of choosing the product? How we get carried away with their image?nCommunication strategies in packaging design, a nod to the discipline of packaging from a didactic and documentary. All those interested in knowing how to interact communicative levels of major consumer product to the consumer, will find this book much of its keys. n
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